Archive for May 2015

Linking employee engagement with customer engagement and performance: the evidence

We all “get” the link between having engaged employees, engaged customers and bottom-line performance. It’s intuitive, isn’t it? Yet a huge number of companies are still not leveraging this relationship. So why is that? The first EdelmanENGAGE “State of Engagement” study wanted to explore what companies are actually doing globally to convert engagement into competitive…

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Driving integrated employee and customer engagement from the top

The importance of senior sponsorship Having worked in employee and customer engagement for over 20 years, there’s one rule that works across every company, every industry and every geography: without sponsorship from senior leaders, these issues will never take hold as a recognised driver of business performance.   This sponsorship and support matters for a…

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State of employee engagement – your questions and more

On 14 April 2015, Dr Andy Brown and Nick Howard presented the findings of EdelmanENGAGE’s inaugural study of employee engagement. The webinar was hosted by CIPR Inside. The study was undertaken during the last quarter of 2014, and invited respondents working in internal communication, HR and engagement, from across the globe from different industries to…

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