I have used Good to Great by Jim Collins in my own businesses and with clients for various reasons.
For a start it is data driven. It’s based on solid research and analytics, not business school theory.
It also simplifies a complex issue – what converts good companies into great ones with sustainable performance – into a small number of key principles that can be applied in almost any company.
Find yourself a copy to learn great tips about:
- creating ‘level 5’ leaders who have humility but great purpose
- getting the right people on board
- using brutal facts inside the business
- having a strong core concept for a business
Above all, it’s peppered with real world examples from the businesses that Collins and his team studied.
By Dr Andy Brown
CEO & Practice Head: ENGAGE Leadership