Engage recommends… #1

I have used Good to Great by Jim Collins in my own businesses and with clients for various reasons.

For a start it is data driven. It’s based on solid research and analytics, not business school theory.

It also simplifies a complex issue – what converts good companies into great ones with sustainable performance – into a small number of key principles that can be applied in almost any company.

Find yourself a copy to learn great tips about:

  • creating ‘level 5’ leaders who have humility but great purpose
  • getting the right people on board
  • using brutal facts inside the business
  • having a strong core concept for a business

Above all, it’s peppered with real world examples from the businesses that Collins and his team studied.


By Dr Andy Brown
CEO & Practice Head: ENGAGE Leadership