Features
Return on Engagement (RoE): viewpoint
Friday, January 8th, 2010
Measuring engagement is no longer enough. Internal communications and HR professionals need to be proving the value of their activities by measuring RoE: return on engagement.
Many companies have engagement measures. They assess how effective their communications [...]
O2 | Fibre Magazine
Wednesday, July 15th, 2009
O2 wanted to relaunch its magazine fibre to better connect its 10,000 corporate customers with the latest business thinking.
Engage took on the challenge, recreating fibre as a 28-page thought leadership title with an all-new look and [...]
Engaging web content: The stuff dream sites are made of
Thursday, March 5th, 2009
Too many companies see their online content as a potted version of existing communications. In this article – the first in a series from the Engage Group – digital specialists talk about how best to approach [...]
The birth of digital engagement
Tuesday, December 2nd, 2008
By James Brain.
We may finally have the proper tools for creative knowledge working.
The idea of a fundamental shift in the nature of the enterprise has been around for decades. In the late 1980’s Peter Drucker was talking [...]