Research and analytics
We use value-added research and analytics to create data-driven advice on how to improve business performance through better engagement.
You may be looking to drive engagement amongst leaders, managers or front-line employees. Or you may need to improve engagement with external stakeholders such as customers, residents and communities or opinion-formers.
Our analytical tools help you understand the current state of engagement, how to push it to new heights and the impact engagement is having on hard organisational outcomes such as talent retention, customer loyalty and profitability.
What we do
Working across all stages of the employee lifecycle, we ensure that you:
- Attract the right people through a strong employer brand
- Engage your employees to deliver on your operational strategy
- Retain the best talent
Employee engagement
We use qualitative and quantitative research tools to measure levels of employee engagement and track improvements. We identify your strategic priorities, the key drivers of engagement and how they are segmented among different employee populations.
Leadership engagement
Our tools have been used to build leadership models which optimise engagement, assess leaders and leadership teams against them and diagnose which traits will generate deeper engagement.
Communications engagement
We help organisations to assess the impact of their communications channels, content and culture. Our diagnostic tools and communications audits help measure the effectiveness of particular messages and modes of engagement with specific audiences.
Benchmarking
We have developed a unique benchmarking tool, our ‘Engagement Data Grid’, to help organisations assess their own performance. Based on almost 24,000 interviews with leaders and employees from across all sectors, this diagnostic tool allows access to the most appropriate benchmark for your requirements.
Return on Engagement (RoE)
We integrate engagement survey data with hard performance data to assess the RoE within your organisation. Our work has proven the link between engagement and key metrics such as talent churn, customer satisfaction and unit-level profitability.
How we do it
Actionable employee engagement programmes are based on robust data and smart analytics. We gather data painlessly for you, then convert them into insight and positive change in your organisation.
Methodologies
- Quantitative research: we conduct surveys using the best format for your audience (online, paper, telephone or face-to-face)
- Qualitative research: to gain a deeper understanding of particular engagement issues and help design content for an engagement survey
- Secondary analysis: we can provide deeper insight into existing employee, leadership and customer data.
Audiences
- Employees: how engaged are your leaders, managers and employees?
- Customers and consumers: how engaged are customers with your brand or service?
- Residents and communities: how do they feel about, and relate to, your organisation?
- Opinion-leaders: how engaged are key stakeholder groups, such as the media, government and regulators and investors?
The analytics path
We use a simple five-step process to generate powerful engagement analytics:
Practical analytics
We offer standalone engagement analytics or we work with Engage Group’s other service teams to create integrated solutions for clients.
Consulting
- Employee surveys to assess engagement with a new vision and values, change or transformation programme
- Analytical modelling to assess the ‘return on engagement’ of a leadership development programme
Digital
- Communications research to assess the impact of a new intranet or test user reactions to a new online communication or networking platform
- Development of online employee panels to help monitor and raise engagement levels
Brand and campaigns
- Pulse surveys to track the impact of an internal change or branding programme
- Focus groups to gauge the success of product launches, brand campaigns or new corporate identity programmes
Publications
- Audience research to measure the impact of in-house or customer publications and their influence relative to other channels
- In-depth interviews to gauge reaction to annual reports, sustainability reviews or corporate social responsibility reports