Nursing & Midwifery Council | Engage Group wins comms brief
August 10th, 2009
Engage Group, the creative engagement specialist, has been retained by the Nursing & Midwifery Council (NMC) as its sole agency for the provision of design and communications support following the NMC’s rebranding last year.
The three-year commission was awarded to Engage Group after a competitive tender and subsequent seven-way pitch. The brief centres on bringing quality and consistency to the brand, and helping the NMC initiate a fresh dialogue with nurses and midwives to increase understanding of the role of the NMC. It covers communication strategy support, brand development, design, photography and multi-channel content, with a growing emphasis on social media.
The Nursing & Midwifery Council exists to safeguard the health and wellbeing of the public. It was established by Parliament in 2002 to regulate the nursing and midwifery professions, ensuring that nurses and midwives are professionally qualified and deliver the highest possible standards of care.
Commenting on Engage Group’s appointment, Andy Jaeger, marketing manager of the NMC, said: “We’re looking forward to building a strong partnership with Engage Group who have, throughout the tender process and in the early stages of working with them, displayed a strong understanding of the NMC and our challenges in communicating with our large and diverse audience. Their experience and expertise in using innovative and insightful design and communications channels will help us develop more effective ways to communicate and engage with nurses, midwives and the public.”
Helena Backhouse, account director at Engage Group, added, “We feel privileged to be working with an organisation which plays such a pivotal role in the health and wellbeing of our country. I doubt that there’s a single member of the population whose life is not touched at some point by a midwife or a nurse on the NMC register, which is why it’s so important that their skills and knowledge are kept up to date and that they feel fully engaged in and supported by the NMC’s efforts to maintain the highest standards of its professional code.
“This is a particularly fascinating assignment for Engage Group, because it embraces such a varied range of on- and offline communication channels and events. We look forward to working with the NMC over the next three years to ensure that its communications with its 670,000 members are as effective and responsive as possible.”
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