Research & Analytics | Fastest Growing Area
June 25th, 2009
Research & analytics is the fastest-growing area of UK employee engagement, judging by the performance of Engage Group’s new research & analytics unit.
Strong demand from clients for a measurable return on their investment in engagement has helped the unit deliver exceptional growth in its first half-year and it is already working with some of the best-known corporate names in the UK. Major projects undertaken or underway include:
-
A wide-ranging communications audit for leading insurers, RSA (formerly Royal and Sun Alliance) to assess the effectiveness of their UK communications channels.
-
A group-wide employee engagement survey for Musgrave Group, which partners entrepreneurial retailers and food service professionals in Ireland, the United Kingdom and Spain.
-
An exercise to identify the ‘people drivers’ of performance in professional services firm KPMG, by integrating their employee engagement, HR, client and financial measures.
-
An extensive research programme to assess the level and drivers of ‘fandom’ among employees at O2, the UK’s leading provider of mobile phone services.
Head of the analytics team, Dr Andy Brown (pictured below with colleague Sarah Jordan) says: “In these cash-strapped times companies are increasingly demanding a tangible return on engagement. We’ve been able to bring a compelling evidence-based approach to managing their HR and comms strategies which clearly proves the value of what we do.”
“The Engage Group’s project management support, analytical insight and professionalism have helped our business improve employee engagement by nearly 50 per cent in a year.”
Tim Painter, HR Director, Musgrave Group
What do you think?