Tel: 020 7536 8900
Case Studies
Professional & financial services.- Professional & financial services
- Energy & utilities
- Media & technology
- Lifecare
- Retail
- Infrastructure
- Government
- NGOs & charities
Schroders
Gaining the attention of a very busy and knowledgeable workforce
As one of the world’s leading asset management groups with a global network of 3,000 employees managing £132.3 billion of funds, Schroders’ communications demands are extremely high.
Engage Group was selected to produce their quarterly staff magazine Inside Schroders, incorporating a bold redesign that reflected a dynamic international financial institution for the 21st century.
We worked hard to ensure the publication gained the attention (and trust) of an exceptionally busy and knowledgeable professional workforce; our journalists continued to get under the skin of very complex financial stories and, from commissioned reportage-style shots to CEO portraits, our photography drove the smart, modern design.
The success of the publication meant that we were soon asked to develop branding and campaign materials for a global staff recognition programme, with our e-comms team integrating e-postcards to Schroders’ intranet.
Alongside this, we instigated a comprehensive online survey to help drive the future direction of the internal publication and ensure continuation of its high standards.
ABN AMRO
Helping ABN AMRO connect its communication community
In large corporations, finding the right balance between global and local approaches is a challenge. In most the pendulum rocks back and forth between consistency and laissez faire.
When Robin Boon took the top job in Group communication in ABN AMRO he had a clear challenge: to bring the worldwide teams of communicators together to identify and deliver more shared approaches to communication.
In the first instance that meant bringing the heads of communication together and agreeing a platform of initiatives and programmes which would raise the visibility of the ABN AMRO brand. Over time they would herald a more integrated approach to corporate communication across a matrix stretching over regions and global products.
Engage advised Robin in the design and facilitation of some of these sessions – one of our consultants even flying to Sao Paulo at short notice to assist with a session!
Zurich
Creating a shared service platform across the Finance function in Zurich
Like many in the insurance sector, Zurich has been looking for ways to enable its own staff to provide more added value whilst seeking options to reduce the cost of repetitive transactional activities.
In the Finance area this has manifest itself through a greater focus on financial analysis and financial reporting that provide business insight, and the development of greater partnership between finance professionals and business managers.
As a consequence, some of the transactional activity traditionally part of the finance function is being ‘offshored’ to vendors who specialise in such services. Having a strategy that makes sense is fine. Implementing it successfully, particularly where it affects the lives of many employees in an environment full of complex legal and consultative requirements which differ greatly across country borders, is another.
Our approach to helping implement this change involved encouraging and creating opportunities for the central communication team to work very closely with project implementation teams in each of the countries concerned, both to plan a programme that would work for each country individually, and to enable the collection of individual plans to be managed within a global framework that all were comfortable with. The result: a global communication strategy and overall global message which could be supported throughout, whilst respecting the expectations of staff and the legal and consultative requirements in each affected country.
