Unilever

Improving cross-team product communications

Product innovation doesn’t just rely on an extraordinary degree of audience insight – efficient cross-team collaborations are also essential if a brand is to stay successful on the high street.

Unilever’s Consumer Technical Insight (CTI) and Consumer Connect business units commissioned Engage to help smooth these collaborations by improving communications.

Engage devised and executed an inter-departmental research programme in order to develop a series of practical recommendations, allowing CTI to explain better to partner units what they did and how they contribute to product development. Work included the development of two new sub-brands within the Unilever family, a suite of communications to global unit leaders, new process and method, and a forward schedule to ensure improvements are sustainable.

Major high street retailer

Revitalising and refreshing the communications team

This well known retail group continues its turnaround and is beginning to strengthen its results and confound its critics.

A fresh approach to its internal communication is as much on the agenda as anything else to revitalise energy and drive throughout the organisation.

Running a short series of communication and engagement workshops for the group internal communication team, Engage has been helping to explore options and required competences to engage, enthuse, educate and promote throughout the organisation.

Both traditional and more creative communication methods have been under the spotlight as well as more specifically designed staff engagement opportunities.

With ever growing confidence resulting from greater clarity of aspiration and a shared realisation of opportunity, the internal team is looking beyond the day to day and taking a more active role in supporting the ongoing transformation of the business.

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