Posts Tagged ‘customer engagement’

Death of Annual Engagement Surveys prematurely announced!

Lucy Adams, ex HRD of the BBC, has recently posted a blog about the death of the annual employee survey. Whilst ENGAGE agrees with some of the points made, there are also a number of statements which would make the hackles rise of a number of HRDs around the world.   First of all, let’s…

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Linking employee engagement with customer engagement and performance: the evidence

We all “get” the link between having engaged employees, engaged customers and bottom-line performance. It’s intuitive, isn’t it? Yet a huge number of companies are still not leveraging this relationship. So why is that? The first EdelmanENGAGE “State of Engagement” study wanted to explore what companies are actually doing globally to convert engagement into competitive…

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Driving integrated employee and customer engagement from the top

The importance of senior sponsorship Having worked in employee and customer engagement for over 20 years, there’s one rule that works across every company, every industry and every geography: without sponsorship from senior leaders, these issues will never take hold as a recognised driver of business performance.   This sponsorship and support matters for a…

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