Strengthening communications, driving action and engagement
Enabling your organisation to excel through effective internal communications
The best business strategies are destined to fail if employees are unable to understand and act on them.
Effective internal communications are therefore critical if you are to achieve business goals, drive growth and make positive change.
We help you define, create and implement long-term, two-way communications programmes that ensure everyone across your organisation has the knowledge and tools available to work towards achieving shared corporate goals.
Successful communication across your organisation is driven by active, visible and informed leaders.
We work with your leadership team to ensure they have the right content, skills and level of visibility across the workplace to allow them to communicate effectively to all employee segments.
Sharing your organisation’s strategic priorities, business plan and corporate values sits at the heart of effective internal communications.
We help you create and implement an ongoing communications programme that allows for two-way dialogue – allowing leadership teams to share corporate priorities, and empowering employees to fully engage in delivering against these.
A successful communications infrastructure is much more than a corporate intranet.
To communicate effectively and consistently you need to combine the channels, tools and content policies most appropriate to your organisation.
We work with you to create a solid, scalable infrastructure that fits the specific audiences you need to reach - and that allows employees to engage through feedback and dialogue.
Why we are different
Internal communications is often overlooked and rarely considered critical to corporate success.
As a result, few consultancies have the blend of skills and expertise required to drill down into the specific communications challenges of individual organisations.
We do. We have the experience to know the direct impact that internal communication has on strategy, operations and employees – and are skilled in developing programmes to make this impact positive, long-lasting and a driver of business success.
Research and analysis
As with all areas of our business, our internal communications programmes start with research.
We work closely with your organisation to gather and analyse information about all aspects of your communications process, from the effectiveness of your leadership team’s communication, to the channels or apps that employees love or loathe.
This allows us to define and design a communications plan that helps you achieve your corporate goals, as well as creating a lasting culture of communications best practice.
Today’s proliferation of channels, tools and apps means many organisations are tempted to use more and more ‘widgets’ to try and solve communications issues.
But none of these will work without a solid communications programme. We help you create this by combining appropriate communications tools with well-structured corporate content, well-planned communications calendars, and well-defined policies for channel use.
Best practice implementation
Communications best practice relies on the ability to integrate every aspect of your leadership communications, strategic messaging and delivery infrastructure.
We work with you to bring these together and define what best practice looks like for your organisation. We then help you identify and implement the changes needed to achieve long-term communication effectiveness – at every level of your business.
For every communications programme, we create a unique ‘Communications Blueprint’.
Tailored to your organisation and the specific communications requirements you have, this blueprint is a strategic and tactical development plan that pinpoints the action required to drive communications effectiveness and organisation success.
Your Communications Blueprint allows you to measure communications ROI on its own, and in relation to wider engagement data and organisational KPIs.
Greensill Capital is a rapidly growing financial services firm specialising in working capital solutions. To support its fast pace of growth and ensure leadership behaviours are closely aligned with its expansion, Greensill selected ENGAGE to conduct an executive coaching programme. This included a series of leadership assessments, one-to-one interviews and the creation of personal development plans for each executive. The results are improved teamwork, increased collaboration across functions and geographies and better organisational communication.
For 165 years, Moss Bros has specialised in quality tailoring for generations of men. In more recent times, the company has undergone dramatic change to ensure it keeps pace with the demands of today’s fashion-conscious shoppers.
As part of this transformation, ENGAGE worked with Moss Bros to provide intelligence regarding the organisation’s leadership, management and people processes. A branded survey was put in place to capture insight about the impact that leadership and staff engagement have on business results. Analysis from the programme has provided actionable data showing where Moss Bros needs to focus on softer behaviours in order to boost performance.
BT is one of the world’s leading communications services companies, delivering fixed-line telephone services, broadband, mobile and TV products and services, as well as networked IT services. The organisation has run a comprehensive employee survey for many years, which has always been widely used and continually delivers high response rates.
BT employed ENGAGE to review the survey to ensure its employee engagement programme was fit for purpose and aligned with the needs of the business today. Through a combination of statistical analysis, stakeholder interviews and focus groups, ENGAGE worked with BT to re-design the programme to meet current needs. While still in its infancy, the revised programme is already having a positive impact and is now strongly related to BT’s customer-focused values.